Profile+ for User | Herkey (formerly JobsForHer)

RISER
Poornima Choudhary

Designation
Digital Marketing Lead

Company
Kimberly-Clark Professional

Total Years of Experience
0 Years 0 Month(s)

Location
Mumbai

I am a dreamer, achiever and intelligent person with risk taking capability and always working on improvement and readiness for next step in career.

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Profile+ Summary

A strong , intelligent , creative person with risk taking capability and always working on improvement and readiness for next step in career.

Educated in vernacular medium, transformed hersel ... f to fit in and grow in corporate culture.
An economics honours graduate with MBA, worked in India and global MNCs and startups climbing the ladder.

I started as a management trainee in 2007 and grew to be a Business Unit Head in 2018 - what a journey it’s been in just 11 years period.

Now I am into my next challenging phase of career - took a break in 2018 from regular job , upskilled myself with digital marketing skills. Now helping MNC and startup brands to build on their digital efficiencies.

In my free time i write on my blogs (http://watsay.in/ and http://the-xplorer.com/ ) and a few online blogs like medium.com and Tripoto.

All
Work Experience
Life Experience
Skills
Education
Certifications
Awards and Recognition
Groups

All Work Experience Life Experience Skills Education Certifications Recognition Groups

Work Experience

Kimberly-Clark Professional

Digital Marketing Lead

NOV 2019-Present

Mumbai

Skills acquired

Digital Marketing Strategy

Social Media

email marketing

SEO

SEM

website analytics

google analytics
Life Experience

New Life

5 Years 0 Months

APR 2019-Present

Mumbai

A lifetime experience. the way kids are with you 100% when they are with you, they demand same sincerity from you and they have their own way to express this and ensure they get it. if we can be 100% ...
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Skills acquired

Patience

Multitasking

Consistent Change

discipline
Certifications

Email Marketing

Digital Vidya

FEB 2019-Present

Skills acquired

Email Marketing
Certifications

Social Media Marketing

Digital Vidya

DEC 2018-Present

Skills acquired

Social Media Marketing
Work Experience

Global Beauty Secrets (Startup)

Head -Sales & Marketing

JAN 2018-MAR 2019

Mumbai

Headed the Sales and Marketing team. Built the team, created products from the scratch, lanched brand on nykaa.com , pre and post launch PR of the brand.

Skills acquired

sales

ecommerce

website development

social media

product develop

product development

digital brand launch

team building

team management
Work Experience

Naos Skin Care India Pvt Ltd (Bioderma)

Marketing Head

MAR 2017-SEP 2017

Mumbai

Headed marketing of Bioderma which includes high end cosmetics and leading makeup remover (Sensibio H2O).
Channels managed - Digital (Social Media, Ecommerce, Website, eDetailing), Retail and Medi...cal
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Skills acquired

Medical marketing

ecommerce

Retail marketing

influencer management

social media
Certifications

Essentials of Digital Marketing

GA+Loreal

OCT 2016-Present

Skills acquired

digital marketing
Work Experience

Loreal India Pvt Ltd

Senior Marketing Manager

DEC 2015-FEB 2017

Mumbai

Led marketing of La Roche Posay in India to ensure growth on all channels–Medical, Consumer & Digital

Skills acquired

medical marketing

digital marketing

retail marketing
Work Experience

Galderma (Nestle Skin health)

Senior Brand Manager

JUN 2014-DEC 2015

Mumbai

Led the switch of select brands of Cetaphil (therapeutic skin care brand) from prescription to OTC while maintaining and growing prescription in the clinic.

Skills acquired

medical marketing

patient engagement

scientific promotion

retail marekting

product development

consumer engagement
Work Experience

GlaxoSmithKline Pharmaceuticals Ltd

Group Product Manager

JAN 2010-MAY 2014

Mumbai

Managed big portfolio of brand worth INR ~200 crore ensuring substantial growth every year. Led projects with Global R&D, Commercial team , HR & GSK Consumer

Skills acquired

Brand management

strategy development

operational excellence

patient focused selling

patient engagement

customer engagement
Work Experience

Blue Cross laboratories Pvt ltd

Product Manager

AUG 2009-JAN 2010

Mumbai

Skills acquired

Brand Management

medical marketing
Work Experience

Piramal Healthcare

Product Manager

JUN 2007-JUL 2009

Mumbai

Skills acquired

Brand management

sales management

market research

brand launch

scientific marketing
Education

MBA

K J Somaiya Institute of Management Studies & Research

JUN 2005-APR 2007
Education

BA in Economics honours

JNVU

JUL 2001-APR 2003

Jodhpur

Became one of the top 3 rankers of university

Skills acquired

economics