Job id : 161615

Manager - Digital Marketing

Freshworks

Bengaluru

Freshworks

Bengaluru

1 week ago

37 Applied

JOB ID:161615

Job details

Job Type

Full Time

Functional Area

Marketing/Advertising/MR/Media Planning

Industry

IT-Software/Software Services

Education

Not Specified

Experience Required

5 - 10 Yrs

Key Skills Required

Other Skills Required

Job Details
Job Description
About Company

Job Description

Role Overview:The Inbound growth team plays a pivotal role in driving predictable inbound led revenue at Freshworks. The growth of Freshworks as a company rests on the ability of this team to create interest in our products among potential customers. Given the competitive environment that exists in the SaaS domain, digital demand generation provides us the ability to influence the top of the funnel in the acquisition journey.As the Manager of Digital Marketing, you will be at the forefront of our growth strategy, spearheading demand generation initiatives to fuel our ambitious revenue targets. Your role will encompass owning revenue for your product/geo, orchestrating paid investments across various channels, collaborating closely with other marketing teams, collaborating with sales , and partnering with product marketers to drive product-led growth. You'll play a pivotal role in shaping our annual plans, leveraging data-driven insights to refine our strategies, and staying ahead of th... See More

Plan and strategize for inbound campaigns to drive traction, setting targets, and devising strategies to achieve them.
Conduct in-depth data analysis from web traffic to revenue generation, deriving actionable insights.
Monitor KPIs and establish mechanisms for measuring campaign effectiveness across diverse online channels.
Extract meaningful conclusions from campaign data, identifying opportunities for optimization and identifying levers for growth.
Collaborate closely with cross-functional teams on complex projects with a strong focus on user centricity
Efficiently manage multiple projects under tight deadlines, fostering effective teamwork and communication.

Bachelor's degree in Business, Marketing, Finance, Economics, or Mathematics.
8-12 years of hands-on experience in online demand generation within the B2B sector.
Profound expertise in digital paid media strategies (Organic, Paid Search, Social, Display & Video).
Demonstrated ability to execute marketing campaigns at scale across various platforms and geographies.
Handled budgets north of $5M/year and driven directly attributable revenue
Deep understanding of crafting and executing comprehensive campaign strategies to drive revenue growth.
Comfortable with driving analytics & measurement for complex inbound campaigns
Strong analytical mindset with a focus on data-driven decision-making.
Exceptional critical thinking and problem-solving skills.
Ability to take accountability for outcomes rather than manage inputs
Sound judgment and decision-making abilities, weighing the cost-benefit of actions.
Tenacity to tackle complex challenges and drive solutions.
Active listener with excellent communication skills, able to convey complex information effectively.
Self-starter with a proactive attitude towards identifying new initiatives and embracing calculated risks.
Prior experience in B2B or SaaS marketing is essential, tech marketing experience is a plus.

Join our team and be a catalyst for our continued success in shaping the future of Freshworks.. Apply now to embark on an exciting journey with us!

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. See Less

About Company

Freshworks makes business software people love to use. Purpose-built for IT, customer support, sales, and marketing teams, our products empower the people who power business. Freshworks is fast to onboard, priced affordably, built to delight, yet powerful enough to deliver critical business outcomes. Founded in Chennai, India, in 2010 and now headquartered in San Mateo, California, Freshworks has a global team operating from 13 locations worldwide to serve more than 65,000 companies -- from startups and SMBs to large enterprises – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global nationa

Freshworks is featured in global national press, including CNBC, Forbes, Fortune, and Bloomberg, and has been recognized as BuiltIn’s ‘Best Place to Work’ in San Francisco and Denver for the last three years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price, and Best Relationship. See Less

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