• Make the most of social media posts to get the best results for your business or your personal brand.
• Learn robust social media copywriting techniques that help you enhance content on major social media websites.
• Understand language and vocabulary needed on each social site.
• How good writing makes visual content effective.
• Inspire feedback, react to the best effect, measure success

Introduction on writing for digital channels:

• How blogging and social media fit into marketing mechanisms.
• Writing for social media vs for print copies.
• Brief intro/recap on digital usability and your audience/brand.

Ingredients of a great blog:

• What is a blog? How blog writing has evolved.
• The best categories of content for your blog
• Structuring blog content, making it crisp.
• Brief into blogs and SEO.
• Storytelling techniques for higher engagement.

Social Media copywriting:

• Focused content for higher impact.
•  Adopting the right tone of voice on social media.
•  How to drive engagement through written content.
• Copywriting formulas that work on social media.

Getting found and discovered on social media:

• The importance of key words and phrases.
• Making the most of hashtags and other elements.

Eligibility: Anyone can join irrespective of age, experience, or domain of work. Any previous experience in Digital Marketing or related sector would be a small plus although not necessary. Individual trying to get a head start into creative content writing is highly desired.

This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a
marketing executive, manager or copywriter looking to expand your experience. Course Duration: The duration of the course is 12 hours, delivered one to one by an experienced mentor.

Price: Rs. 12000/-. Including 18% GST Rs. 14,160.

About the Facilitator: Omkar Muravane, is a seasoned mentor with over 18 years of experience as UI/UX expert, a Digital Marketing Strategist, and a content writer. He also currently works as a Life skills coach and mentor for Women Restarters, Entrepreneurs and working professionals. His specialization includes one to one mentoring and focused problem solving.

Terms & Conditions:

• Sessions will be conducted online via Skype, Zoom or Google Meet.
• Payment to be made in advance.
• Scheduling to be done once you finalize the course.
• The facilitator reserves the right to reschedule sessions.
•  The course fee is non-refundable.