As a Product Marketing Manager, you will be Developing product messaging and position the product informed by user research What you need to do: - Collaborating with the product team to create content that aligns with GTM strategy. - Working with Account Executives and Customer Success Managers to develop and build relationships with existing customers with the objective of capturing compelling success stories. - Being the expert on competition. - Analyzing market trends to position the product and identify new required capabilities. - Developing product marketing strategies (pricing, advertising, product launches). - Crafting compelling messages across marketing channels (landing pages, ad campaigns). What you need to have: - 4-7 years of product marketing experience at a major enterprise software vendor, SaaS company or automation software provider - Working knowledge of web analytics tools (Google Analytics, Hotjar, Oktopost etc) - A proven track record of your ability to understand technical personas and build adoption and engagement of new and existing product lines - Technical aptitude, curiosity, and a keen understanding of the API and developer ecosystem and its technical audiences - Hands-on capability to build a range of marketing assets, including succinct pitch-decks, demo videos, and event/webinar content. See Less