Create a marketing strategy that generates inbound leads, gains followers, and creates a positive image for the company. Also responsible for regularly evaluating the success of their marketing efforts and tweaking their marketing strategy as needed.
Own and manage the company website including Blogs, Analytics, Traffic reporting, SEO and Social Media Advertising
Responsible for developing and implementing marketing strategies for social media sites. This might include blogging, creating social media profiles, managing regular posts and responding to followers.
Familiarity with B2B businesses - Use of social media management tools - General knowledge of design in order to create visually appealing graphics to coordinate with appropriate posts - Cultivation of leads and sales