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Job id : 22011

Marketing and Branding Manager

Marketing and Branding Manager

  kolkata
   Torero corporation        kolkata
  6 years ago      18 Applied

JOB ID:22011

Job details

Job Type

  Part Time

  Returnee Program

  Work From Home

  Full Time

Functional Area

Marketing/Advertising/MR/Media Planning,Digital Marketing/SEM/SEO

Industry

Textiles/Garments/Accessories/Fashion

Education

MBA -Marketing

Experience Required

  6 - 10 Yrs

Salary

  8 - 10

Key Skills Required

  Branding & Identity, Market Planning, Marketing Strategy, Market Analysis, Lead Generation

Other Skills Required

 

Languages

English ,Hindi

Job Description

Role Title: Head of Branding & Marketing

 

Role Purpose: To improve discoverability of Torero, its brands and its products - by our Partners & Customers; to increase conversion on being discovered; and to stay in the hearts and minds of our Partners & Customers

 

Level: Sr Manager/DGM

 

 

Ideal Candidate Profile:

-       6 to 12 years of work experience

-       Minimum 4 years in consumer goods marketing

-       Strong understanding of Digital Marketing is mandatory

-       Strong understanding of Channel Marketing is mandatory

 

Key Result Areas

-       Execute Channel marketing campaigns across key markets, from conceptualizati

...  See More

Role Title: Head of Branding & Marketing

 

Role Purpose: To improve discoverability of Torero, its brands and its products - by our Partners & Customers; to increase conversion on being discovered; and to stay in the hearts and minds of our Partners & Customers

 

Level: Sr Manager/DGM

 

 

Ideal Candidate Profile:

-       6 to 12 years of work experience

-       Minimum 4 years in consumer goods marketing

-       Strong understanding of Digital Marketing is mandatory

-       Strong understanding of Channel Marketing is mandatory

 

Key Result Areas

-       Execute Channel marketing campaigns across key markets, from conceptualization through till a positive, tangible result

-       Drive online and offline B2C campaigns across selected markets, from conceptualization through till a positive, tangible result

-       Manage annual Trade Fair/Business Convention participation planning and execution

-       Manage External Corporate Communications and conduct Customer Satisfaction/ Net Promoter Score assessments

-       Consistently provide top management with high quality marketing insights on Brands, Categories, Partners, Consumers

-       Scale efficiency & effectiveness through a data driven approach applied using technology

 

 

Career Path

The role holder can pursue on the of the two career paths at Torero:

-       Functional Leadership Path: Growth within the HR function as the company grows and matures rapidly. Next position would be as a GlobalMarketing Director (GM Level)

-       Business Leadership Path: After sufficient time developing in the Functional role, the role holder can move to a Business Unit Head role (GM level)

 

Competencies to Assess:

-       Consumer/Customer Orientation

-       Creativity & Innovation

-       Written & Verbal Communication

-       Big Picture/Integrative Thinking

-       Project Management

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Additional Information
Flexibility Provided
Shift Timings
About Company
<p>Torero is a pioneering international fashion goods company, doing business in over 40 countries worldwide. It holds the distinction of being the only company in India to acquire global licenses from iconic brands like Cross (USA) and Police (Italy) to design, manufacture and distribute their leather accessories (Bags/ Belts/ Wallets/ Shoes/ Handbags).&nbsp;<br /><br />Torero values the contribution of its human capital highly and treats it as a main pillar of company strategy.&nbsp;<br /><br />The Corporate Vision is to be a Global Top 20 Fashion Accessories company by 2020.</p>