Job id : 41660

Digital Marketing Manager

Client of

HerKey (formerly JobsForHer)

Gurgaon

Client of HerKey (formerly JobsForHer)

Gurgaon

1 year ago

70 Applied

JOB ID:41660

Job details

Job Type

Full Time

Functional Area

Digital Marketing/SEM/SEO

Industry

Others,Recruitment/Staffing

Education

Not Specified

Experience Required

4 - 5 Yrs

Key Skills Required

digital marketing

Other Skills Required

Job Details
Job Description
About Company

Job Description

Collections/Accounts Receivables SaaS platform, that integrates with the existing ERP/CRM, making Getting Paid Faster on the unpaid invoices, Easier and Predictable. Improves Visibility and Predictability of cash flows and credit risks. Reduces Sales Outstanding, Disputes and bad-debts by 15-20% Increases the Productivity of Collections and Finance team by 40-50% We are best-in-class AI-driven AR solution that gives water-tight control over the Accounts Receivable function. It can integrate seamlessly with any of the existing ERP and help streamlining the collections efforts, bringing down market outstanding figures, equipping corporates with sharp insights to make sound financial decisions. And it is fast becoming a one-stop-shop for corporates to Automate, Analyse and Accelerate all things AR.Roles and Responsibilities:• Work with the leadership team to define and understand the overall business objectives, Sales and Marketing objectives and translate the same into digital marketing objectives; define the workplan, budget and targets for each level in digital marketing and take full responsibility to deliver these• Manage all aspects of marketing operations, including key personnel• Build a complete digital strategy for the brand• Develop a website traffic plan and create goals and benchmarks to meet• Plan and execute all digital marketing, including SEO/SEM, marketing database, email and social media• Design, build and maintain our social media presence and brand in all relevant channels• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partnersSkills Required :• Proven working experience in building brands through digital marketing• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate• Experience in optimizing landing pages and user funnels• Solid knowledge of website analytics tools• Working knowledge of ad serving tools• Experience in setting up and optimizing Google Adwords campaigns• Working knowledge of HTML, CSS, and JavaScript development and constraints• Strong analytical skills and data-driven thinking• Up-to-date with the latest trends and best practices in online marketing and measurementDesired Candidate Profile:• 3+ years of B2B marketing experience• 4-5+ years of work experience• Proficiency in Microsoft Excel and Powerpoint• Prior experience with CRM such as SalesForce / Hubspot would be a helpful• Experience in a start-up sales environment is a plus• Bachelor's degree or any other equivalentBenefits:• Friendly working environment. Open door policy can approach seniors for any concern.• The learning curve would be steep and ample growth opportunities.• 5 days working.• Part of energetic and young team See Less

About Company

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HerKey (formerly JobsForHer) founded by Neha Bagaria, is India’s career engagement platform that unlocks opportunities, learning, and communities for women in India by connecting them with career champions.

HerKey currently services over 3.5 million women and plans to scale to power 30 million women's careers in India. With over 10,000 companies on the platform, HerKey invites more companies to join and use the platform to engage with women candidates in their entire career lifecycle, from recruitment to retention to promotion.

HerKey seeks to be the dependable companion for every woman on her career journey, enabling her growth, opening up opportunities, creating meaningful engagement, and facilitating her career journey—onwards & upwards.