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Job id : 162839

Digital Marketing Associate

Digital Marketing Associate

  Mumbai
   Cointab Software Pvt Ltd        Mumbai
  2 days ago      32 Applied

JOB ID:162839

Job details

Job Type

  Full Time

Functional Area

Marketing/Advertising/MR/Media Planning

Industry

IT-Software/Software Services

Education

Not Specified

Experience Required

  0 - 2 Yrs

Salary

  2 - 2.5 Lakhs

Key Skills Required

  social media handling, seo, advertising, online marketing, online advertising, website development, digital marketing, video editing, image editing, social media marketing

Other Skills Required

 

Languages

English

Job Description

We are a rapidly growing SaaS software company on the lookout for a talented and versatile Digital Marketing Associate.As a fresher, this is your chance to dive into the world of digital marketing and gain hands-on experience in a fast-paced environment. In this role, you will have the opportunity to work closely with our Sales, Product and Project teams playing a crucial role in various aspects of marketing, including messaging and positioning, content marketing, lifecycle marketing, customer journey mapping, sales enablement, customer research, pricing, and more.Job Description:As part of the Marketing team, your work will include:
  • Managing our corporate website
  • Writing articles about the problems our software helps companies solve
  • Utilizing SEO techniques to improve Google search rankings for our website pages
  • Conducting industry research and creating meaningful articles on how our software addresses those problems
  • Creating case studies highlighting our clients' success stories
  • Developing
...  See More
We are a rapidly growing SaaS software company on the lookout for a talented and versatile Digital Marketing Associate.As a fresher, this is your chance to dive into the world of digital marketing and gain hands-on experience in a fast-paced environment. In this role, you will have the opportunity to work closely with our Sales, Product and Project teams playing a crucial role in various aspects of marketing, including messaging and positioning, content marketing, lifecycle marketing, customer journey mapping, sales enablement, customer research, pricing, and more.Job Description:As part of the Marketing team, your work will include:
  • Managing our corporate website
  • Writing articles about the problems our software helps companies solve
  • Utilizing SEO techniques to improve Google search rankings for our website pages
  • Conducting industry research and creating meaningful articles on how our software addresses those problems
  • Creating case studies highlighting our clients' success stories
  • Developing content for social media platforms such as LinkedIn and Twitter
  • Creating videos for our YouTube channel
  • Collaborating with external websites, publications, trade journals, and industry forums to promote our software
  • Analyzing Google Analytics data to improve website lead generation
  • Assisting in the formulation of strategies to establish a lasting digital connection with Clients
  • Launching optimized online advertisements through platforms like Google AdWords and Linkedin to increase company and brand awareness
  • Actively participating in SEO efforts, including keyword and image optimization
  • Preparing online newsletters and promotional emails and distributing them through various channels
  • Providing creative ideas for content marketing and website updates
  • Collaborating with designers to enhance user experience
  • Measuring the performance of digital marketing efforts using Web analytics tools like Google Analytics\
  • Staying updated on online marketing trends and ensuring strategies remain up-to-date
Desired Candidate Profile:You should have a good understanding of the English language and excellent oral and written communication skills. You should also have the ability to understand difficult business problems and explain them in simple words.As you’ll be working with our team members who actually help large companies solve complex financial problems using our software, you should be able to speak with them and understand the problems and solutions we build so as to create meaningful content around them for posting on our website and social media platforms.Education:Bachelor's or Master’s degree in any specialization. BA/BMS/BMM candidates will be preferred. See Less
About Company
Cointab Software Private Limited is a Mumbai-based startup that provides automated reconciliation software to some of the largest companies in India to help them reconcile their financial data and prepare financial and analytical reports and MIS.