Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, SSMs and PSRs across the zone.

Key Accountabilities :

Distribution Management

· Trade management

· Identify new markets/accounts and bring them under direct coverage on a regular basis

· Ensure addition of speciality wholesalers

· Ensure stores in route list are classified according to the correct RE

· Ensure that SSM efforts are directed to reduce number of non-purchasers

· Ensure optimum usage of activations to drive sales

· Ensure sales call efficiency

· Selling stories range selling, handling objections, etc.

In-store management

· Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)

Market Updates

· Secure and draw insights from any competitive information available in public domain regarding:

· New products

· Activities

· Schemes

· Any other developments

Data based working and communication

· Utilize data to drive overall business performance

· Setting objectives for market visits

· Reviewing salesmen and PSR performance against plan

· Reviewing stockist performance against plan

Developing and training

· Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)

· Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by SSMs

· Acknowledge any issues faced by salesmen in the field and provide support to resolve it

Meetings

Conduct effective monthly and weekly salesmen meetings

Updates on route wise overall STT

Toothbrush STT

Route wise ERC and productivity

Brand wise ERC

Visibility booking

HN1 tracking

Best practises sharing and mock calls

Reporting

· Compile reports and information as per requirements communicated by AM

Relationship Building

· Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business

· Share success stories and Communicate program to build off-takes

· Mutually work towards category growth

· Resolve issues, etc.

Experience :

1 Year plus of work experience in FMCG Companies. Have worked in similar market environment.

Professional Qualifications & Training :

Essential: Graduate with 1 plusyears of experience. See Less