B2B Marketing Executive

JobsForHer is an online platform that enables women to get back to a career after a break by connecting them to opportunities in jobs, mentoring and reskilling. The company is looking for a B2B Marketing Executive to increase our outreach and conversions among Enterprise and SMB client organizations.

Responsibilities:
Gain understanding of the target audience (knowing their pain points, motivators, decision factors etc.,)

Manage our online B2B marketing channels including LinkedIn, Twitter, Google, email.

Execute online as well as offline campaigns specific to the needs of the market by working closely with the content, design and the digital marketing teams

Provide the sales team with marketing qualified leads based on specific briefs

Provide the sales team with support materials to help them reduce the purchase cycle of the client organizations

Qualifications:
Bachelor’s degree in Marketing or a related field is preferred

Total marketing experience of 3 to 5 years out of which the last 2 years should be in B2B marketing

Experience in handling online B2B channels such as LinkedIn, Twitter, Google

Experience using various sales and marketing technology tools is preferred (e.g. Powerpoint, CRM, email systems, etc.) 

Creative thinker with an ability to recognise good ideas and execute them

Self-motivated with a high sense of urgency and work ethic to drive business outcomes. 

Strong communication and presentation skills with ability to assimilate complex concepts and clearly articulate business value.