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Job id : 32383

Analyst

Analyst

  Bangalore / Bengaluru
   Annalect India        Bangalore / Bengaluru
  4 years ago      51 Applied

JOB ID:32383

Job details

Job Type

  Full Time

Functional Area

Research/Analytics/Business Intelligence/Big data

Industry

Media/Publishing/Entertainment/Animation

Education

Not Specified

Experience Required

  3 - 5 Yrs

Salary

  6 - 8

Key Skills Required

  Analytical Skills

Other Skills Required

 

Job Description

Job Overview-Annalect’s analytical arm, Makerting Science Group, is looking for candidates that have a passion and experience in marketing data analytics. As part of the Makerting Science Group there is an opportunity to utilize knowledge and skills to support our digital marketing activity. Candidates should have a proven track record of developing digital data plans, performance reporting, and analysis optimization recommendations across bought, owned and earned media touch points.

Responsibilities-
• Reporting
– Outline reporting templates for new clients
– Ability to identify and help determine key performance indicators for a client
– Look to improve existing reports in order provide relevant insights throughout the client engagement
• Revise initial insights/Provide insights within regularly occurring reports.
• Provide initial findings/data story for larger ad hoc reports on a BI Tool
• Ability to work on large data sets
• Create simple and moderately complex Metr...  See More
Job Overview-Annalect’s analytical arm, Makerting Science Group, is looking for candidates that have a passion and experience in marketing data analytics. As part of the Makerting Science Group there is an opportunity to utilize knowledge and skills to support our digital marketing activity. Candidates should have a proven track record of developing digital data plans, performance reporting, and analysis optimization recommendations across bought, owned and earned media touch points.

Responsibilities-
• Reporting
– Outline reporting templates for new clients
– Ability to identify and help determine key performance indicators for a client
– Look to improve existing reports in order provide relevant insights throughout the client engagement
• Revise initial insights/Provide insights within regularly occurring reports.
• Provide initial findings/data story for larger ad hoc reports on a BI Tool
• Ability to work on large data sets
• Create simple and moderately complex Metrics
• Detail the creation of more complex metrics to the development team
• Draft clear methodologies for client projects
• Review 1st Drafts, QA of client deliverables and establishing maintenance and crate / review QA plans
• Services stakeholder for daily standups and project meetings
• Direct communication with agencies for projects
• Managed communication for end clients
Required Skills-• 3 to 5 Years’ Experience in Media or other relevant field.
• Strong excel skills (Vlookups, Pivot Tables and other advanced functions)
• Experience with delivering reports for clients or internal teams
• Strong written and verbal communication skills.
• Understanding of media/advertising regarding: media type, media channels etc. annalect.com
• Familiarity with working with numerous large data sets and creating a cohesive story
• Familiarity with at least some of the below data sources or types:
– Facebook, Twitter, YouTube Insights ;Radian6 or other social listening platform; Site Side Analytics (Omniture, Google Analytics, Web Trends, etc.); Display (DFA, DoubleClick, MediaMind, etc.); Search (Kenshoo, Google Adwords, etc.); Traditional Media (TV, Magazine, Radio, etc.) ;Competitive Intelligence (AdViews, Kanatr, Competitrack); Brand Intellience Data (YouGov, Net Promoter Score, Vizu, Millward Brown, etc.)
Preferred:
• Experience with data visualization platforms (Qlikview, Tableu, etc.)
• Experience with advanced data management programs (SQL, Access, etc.)
• Basic understanding of databases and Data Modeling.
• Prior agency experience.
Location : Gurgaon & Bangalore
Experience : 3 – 5 years
Shift Time : 11.00 am to 8.00 pm
Salary : 7 lpa
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About Company

We are an integral part of Annalect Global and Omnicom Media Group, the global leader in marketing and communications and one of the largest media and advertising agency holding companies in the world. Forrester recognizes Omnicom as the industry leader across Retail Media, Commerce, Audience Intelligence & Insights, Optimization, Operations and Innovation – categories that signify the future of media investment and management.

Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Omnicom’s revolutionary work in Attention Research translates consumer empathy and understanding into quantifiable metrics against which advertisers can plan, buy, and measure. Omnicom’s agency brands are consistently recognized as being among the world’s creative best, thus empowerin

...  See More

We are an integral part of Annalect Global and Omnicom Media Group, the global leader in marketing and communications and one of the largest media and advertising agency holding companies in the world. Forrester recognizes Omnicom as the industry leader across Retail Media, Commerce, Audience Intelligence & Insights, Optimization, Operations and Innovation – categories that signify the future of media investment and management.

Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Omnicom’s revolutionary work in Attention Research translates consumer empathy and understanding into quantifiable metrics against which advertisers can plan, buy, and measure. Omnicom’s agency brands are consistently recognized as being among the world’s creative best, thus empowering its clients, audience and employees.

Annalect India plays a key role for group companies and global agencies by providing stellar products and services in the areas of Media Services, Marketing Science (data & analytics), Technology, Creative Services and Global Shared Services. We currently have 1500+ awesome colleagues who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together! See Less