As a AM- Marketing and Distribution, you will be responsible for conceptualizing and developing marketing strategy for the region/ branches. What you will do: • Planning and executing BTL and ATL marketing activities at state and branch level • Regularly coordinating and organizing customer and vendor engagement initiatives • Conceptualizing, planning and executing marketing campaigns in coordination with State and HUB Business Head to achieve business objectives • Liaising with marketing agencies, ad agencies, local media in driving the marketing initiatives • Constantly tracking marketing activities of competition at branch and state level and implementing best practices • Conceptualizing and driving lead generation campaigns through new mediums (online aggregators/new data source/tie ups etc.) • Creating adequate visibility of the company through branding in company’s branch locations • Continuous tracking and monitoring of various marketing activities and creating a cost benefit analysis for each marketing medium on a monthly basis • Regular travelling to company locations for driving marketing engagement activities • Developing and tracking channel partners • Developing distribution channels in branch locations • Exploring and identifying new sourcing avenues and channels to increase business volumes • Tie ups with local trade and market associations to generate leads • Tie ups with affordable housing builders for business generation • Corporate Alliances for lead generations • Training and development of relevant resources under Marketing and Distribution domain with help of HR What you need to have: • Marketing/ Distribution experience of 6 - 8 years • Good verbal and written communication skills • Excellent understanding of conventional and digitised marketing tools • Strong negotiation skills • Excellent analytical and problem solving skills See Less