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Lack of adequate care for senior citizens is a real issue in India cuttings across economic and social strata. There is a very high need to systematically help the elderly enjoy a quality, independent life in Indian cities while continuing to live in their homes and surroundings that they cherish. India has more senior citizens than the population of Australia, and nearly 15,000 senior citizens are joining the population every day. Yet, there is very little organized effort and attention towards meeting their needs and expectations.
Samarth (meaning “capable” in Hindi) is a National initiative launched by a group of professionals with the singular mission of bringing peace of mind and happiness to senior citizens in India.
The team’s approach in serving elderly is captured in its mission “to act like the son/daughter you wish you had at home”.