• RISER
    rmathew

    Designation
    Digital Marketing Analyst

    Company
    Redington

Understanding the end-user, strategizing solutions to address their pain points and telling stories about our products using the digital medium, is what I ...

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Profile Summary


Mapping the entire customer journey through the marketing funnel including audience segmentation, onboarding customers, identification of opportunities for Cross-sell and Up-sell. Product owner for in...-house Chatbot product for Lead classification using NLP. Am a Restarter, came back to work last year after a gap of almost 5 years. Now, passionate about helping other women in their comeback journey.

  • Certified Scrum Master , Certified Scrum Product Owner

    Scrum Alliance, USA

    MAY 2019-Present

    Skills acquired

    Digital Marketing Strategy

    Web Analytics

  • Redington

    Digital Marketing Analyst

    AUG 2018-Present

    Chennai

    Mapping the entire customer journey through the marketing funnel including audience segmentation, onboarding customers, identification of opportunities for Cross-sell and Up-sell. Product owner for in...

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    Skills acquired

    Digital Marketing Strategy Customer Engagement: Chatbot Product Management Content Management Data Science Team Management Collaboration Web Analytics Agile/Scrum Methodology Networking Brand Building

    GTM . Data Analysis

  • Certified Digital Marketing Associate

    JAN 2018-Present

  • Travel Diaries

    4 Years 10 Months

    APR 2014-FEB 2019

    Leh, Manipur, Amritsar

    Being an Officers wife, I had the privliege of travelling to all these places as a part of his postings. It was tough initially as Im a hard core city girl. But experiencing a new city..new culture wa...

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    Skills acquired

    It gave me a perspective on life. That everything is transient..its what we make of it.

  • Growing into Motherhood

    6 Years 7 Months

    DEC 2013-Present

    Goa, Amritsar, Chennai

    Skills acquired

    It taught me to be a child again. It taught me to be mindful and be present in the moment.

  • Live and let live!

    10 Years 9 Months

    OCT 2009-Present

    Goa

    Marriage is work in progress...understand self to understand your partner better.

    Skills acquired

    Patience

Skills


Work Experience

GTM . Data Analysis

Digital Marketing Strategy Customer Engagement: Chatbot Product Management Content Management Data Science Team Management Collaboration Web Analytics Agile/Scrum Methodology Networking Brand Building

Life Experience

Patience

It gave me a perspective on life. That everything is transient..its what we make of it.

It taught me to be a child again. It taught me to be mindful and be present in the moment.

Education,Courses & Certifications

Digital Marketing Strategy

Web Analytics