Profile+ Summary

Entrepreneur, Marketer, Blogger, Content Creator,
Love to Mentor Start-ups and stitch Brand Alliances.
Have built brands& products to scale
Speaker on different marketing platforms.
In ... my free time love to dance with my kid.

On a mission to encourage entrepreneurship especially amongst women by providing mentoring services to them. Featured as a mentor on encubay.com

In a career spanning 18+ years, have established different companies, and launched multiple products and services. Built partnerships with marquee brands and service providers across the globe.

Have worked as a core team member contributing to organizational growth, team building, and creating revenue models.

Have lead teams across strategy, marketing, business development, research and analysis, program management, and engineering teams.

Created new and innovative ways to launch the products across categories in alignment with the brand and business goals.

Have built branding, external communications, design, and development of marketing tools, PR, Industry events, Brand showcase at relevant award platforms all aimed at enhancing the market share of a company' product portfolio.

Currently, building a brand and strategy blog https://brandandstrategies.com and affiliate marketing model besides working as strategic marketing advisor to a few start-ups in the Edtech and Health & Wellness space.

A Few professional achievements are provided herewith:

Established Gift Card Category in India and devised strategies and marketing plans to increase adoption by partner brands leading to 800% growth.

Set-up Millward Brown (now Kantar), Bangalore office when the WPP group company entered the Indian market, struck key partnerships with global brands for research leading to a 150X business growth.

Established Syndicated Research group and propelled the adoption of IRS (Indian Readership Survey) in South India in the wake of stiff competition from NRS generating 500% business volume.