Profile+ for User | Herkey (formerly JobsForHer)

RISER
Iti Mehrotra

Designation
Marketing Head

Company
5paisa Capital Ltd

Total Years of Experience
0 Years 0 Month(s)

Location
Mumbai

I have 11 years of experience in driving acquisitions and marketing strategy in the digital domain. I am a self-starter with strong business & marketing acumen, leadership & collaboration skills and ability to mentor teams.

I love problem solving through digital interventions. Therefore, my approach has never been limited to just marketing but focussed on end-to-end process re-engineering

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Work Experience
Life Experience
Skills
Education
Certifications
Awards and Recognition
Groups

All Work Experience Life Experience Skills Education Certifications Recognition Groups

Life Experience

Pet Mom

4 Years 5 Months

NOV 2019-Present

Mumbai

Got home a boxer to add to the joys that we had as a small family

Skills acquired

Patience
Recognitions

Global Marketing Leader

World Marketing Congress

NOV 2019-

Featured in the listing of 100 Most Influential Global Marketing Leaders and felicitated at an award function
Work Experience

5paisa Capital Ltd

Marketing Head

MAY 2019-Present

Mumbai

1- Performance Marketing: Ensuring optimal budget utilisation across campaigns- SEM, Social ads, Affiliates, Display, App installs.

2- Asset Management: Drive growth of Website, Mobile app, S...
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Skills acquired

Marketing

digital marketing

digital strategy
Recognitions

Digital Mktg Professional of the Year

Mobby’s Awards by World Marketing Congress

NOV 2018-
Work Experience

IIFL

Group Digital Marketing Head

FEB 2016-MAY 2019

Mumbai

I was the Chief Architect for setting up in-house Digital Marketing and Marketing Operations practice for group companies: IIFL Securities, IIFL Finance, IIFL Home Finance and 5paisa Capital Ltd

Skills acquired

Team management

performance marketing
Life Experience

New Beginnings

10 Years 2 Months

FEB 2014-Present

Mumbai

Decided to give companionship a shot and got myself a travel buddy

Skills acquired

Empathy

colaboration
Life Experience

Experience Collector

14 Years 10 Months

JUN 2009-Present

I love travelling and spending time exploring new places. This has really helped me add quality to the otherwise routine life. Travelling helps me meet new people and enjoy the rejuvenation effect tha...t nature has on one.
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Skills acquired

Culture

People skills

planning

time management