• RISER
    Hansveen

    Designation
    Business Head - Momspresso

    Company
    Momspresso

    Location
    Gurgaon

A seasoned marketer with 13+ years of experience across various fields of Brand Management & Marketing. This robust background has given me an edge as a brand marketer, empowering me to create compelling stories with a consumer first approach. I’m also an amateur stand-up comic and an avid blogger.

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Profile Summary


Throughout my journey, I have worked as a creative force that pushes the envelope for what brands can do to engage with their audiences. I began my career with brands like LG Electronics & Videocon to... help leverage media & communications to drive the marketing goals forward. When I moved on to Ingersoll Rand, I developed unique programs for B2C & B2B consumers, centered on product experience & brand engagement. I joined Momspresso in 2015 & have risen through the ranks to my current position as Business Head, where I build & own relationships with key accounts to help brands drive digital advocacy through content & influencer marketing. I’m also a part of the core leadership team to launch new business propositions and innovative services.

  • Social Samosa Superwoman 2020

    Social Samosa

    FEB 2020

    This award has been constituted by the Social Samosa platform to honor the brave, fearless and the most Influential Women in from the Indian Advertising, Marketing. Grateful to receive this honor as a...

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  • Momspresso

    Business Head

    DEC 2015-Present

    Gurgaon

    Leading conversations for Momspresso with key accounts & helping brands drive advocacy

    Skills acquired

    Campaign management

    Business Development

    Negotiation Skills

    Tact & Logic

    Creativity

    Communication

    content marketing

  • MOM

    5 Years 5 Months

    FEB 2015-Present

    Gurgaon

    Motherhood cannot be described - it's a feeling that completely changes your life! It's a journey from 'Me' to 'Mom'. I believe moms are multitasking mavens, who don't always wear capes. But this skil...

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    Skills acquired

    Time management

    Team Work

    Prioritization

    Clear goals

  • Best Employee Award

    Ingersoll Rand

    APR 2014

    Successful planning & execution of the most coveted exhibition for air conditioning and refrigeration industry - Acrex

  • Ingersoll Rand International India Limited

    Manager - Marketing

    SEP 2012-DEC 2014

    Gurgaon

    Brand management & Marketing for Applied & Unitary Commercial HVAC Solutions, Residential HVAC Solutions & Transport products to create strong Trane & Thermo King brands in India. Was responsible for ...

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    Skills acquired

    marketing

    digital marketing

    trade marketing

    budget management

  • Videocon Industries Limited

    Brand Manager

    FEB 2011-SEP 2012

    Gurgaon

    Brand custodian for Home Appliances. Complete category management - AC, Refrigerator, Washing machine & Microwave

    Skills acquired

    Marketing Communication

    Strategy

    Competition mapping

  • Best Employee Award

    LG Electronics

    MAY 2010

    Created Best Practice in “Global process adherence for TVC production” recognized in LG across globe.

  • LG Electronics

    Assistant Manager

    JUN 2006-FEB 2011

    Greater Noida

    Ensure growth in business & enhance brand imagery for LG Mobile phones through 360° marketing campaigns

    Skills acquired

    integrated marketing

    marketing management

    btl marketing

    atl marketing

    product lifecycle management

    competition mapping

    research and analysis

  • PG Diploma

    Birla Institute of Management Technology

    JUN 2004-APR 2006

    Greater Noida

    7.9 CGPA. Was an active Member of the Cultural Committee & Marketing Club. Won many awards in Annual College fests - AdMad, Extempore etc.

    Skills acquired

    Presentation Skills

    Negotiation Skills

    Life Skills

  • B.Com (Honors)

    Delhi University

    APR 2000-JUN 2003

    Delhi

    Skills acquired

    Listening

    Communication

    Presentation

Skills


Work Experience

digital marketing

Tact & Logic

Marketing Communication

marketing management

Campaign management

Strategy

atl marketing

Creativity

... Show More

Life Experience

Team Work

Time management

Prioritization

Clear goals

Education,Courses & Certifications