description Summary

Parimala Hariprasad is a UX Evangelist and Enchanting Experiences Advocate, humanizing technology for people through User Experience Design and User Research. She loves all things Flying and UX. At work, she is a Senior UX Architect at Amadeus Software Labs, Bangalore. Parimala has experienced the transition from web and mobile ecosystems and emphasizes the need to humanize technology through design thinking.


Parimala has toured the world for talks and workshops at 100+ conferences in many cities including Prague, New York, Florida, Los Angeles, Stockholm, Malmo, Munich, Nice, Auckland, Wellington, Sydney, Bangalore, Chennai, Hyderabad etc. She is an invited keynote speaker at corporations like Google, SAP, Assurity Consulting NZ and several colleges/universities across India etc. Gleaning from her work experiences at Oracle, McAfee, Moolya, Amadeus and scores of startups, she frequently rants about UX on her blog ( Her design thinking work is published in many international magazines including Better Software, Tech Well, Ministry of Testing, Tea Time with Testers, Women Testers, YourStory etc including a noteworthy mention by Mr. Gerald M. Weinberg. You can learn about her speaking adventures at You can follow Parimala on twitter (@PariHariprasad), or LinkedIn (


Parimala holds a bachelor’s degree in Information Technology from Visweshwaraiah Technological University and a specialization in Interaction Design from University of California San Diego.

Functional Area

Software Development


IT-Software/Software Services