With more than 15 years of work experience in the Indian broadcast industry, I have been a part of over 75 shows in different media companies with a particular focus on content creation.
Having created content for various audience groups- Kids, Youth and Adults, I have worked in multiple genres ranging from drama, comedy, fantasy, romance, crime, action to non fiction genres like game shows and talent hunts.
While my strength lies in content, I also have an in-depth understanding of the business side of television as well. Having actively participated in budgeting, marketing and sales side of television networks, I have a 360 degree understanding of business of entertainment.
I am currently based out of Singapore and writing my first fiction novel.
As the content head for Channel V, India’s premier youth channel I spearheaded and facilitated Channel V brand re-launch, giving the channel a direct 50% jump in GRP in the year 2014.
I was responsible for the time spend and the ratings of the Channel. Advanced Channel V to the No. 1 youth channel position in India delivering a constant time spend of 14-18 minutes, on my 30 minutes shows.
Created and developed 15+ shows during my tenure with Channel V, including critically and audience acclaimed shows like Sadda Haq and Paanch, both of which were slot leaders and won numerous awards.
Designed a web series “How to Spell” for Hooplakidz (a YouTube network), achieving a viewership of more than 5 million, by finalizing scripts, animation and approving voices.