Job id : 41483
Social Media Specialist
Social Media Specialist
Any
14 hours ago
429 Applied
JOB ID:41483
Job details
Job Type
Full Time
Part Time
Work From Home
Functional Area
Admin,Content Writer/Editor/Journalist,Customer Service/ Telecalling/ Back Office Operations,Digital Marketing/SEM/SEO,Marketing/Advertising/MR/Media Planning,Product management,Project Management/Site engineering,Sales/Business Development/Client Servicing
Industry
Advertising/PR/MR/Events,Export/Import/Trading House,FMCG/Food/Consumer Durables,Internet/E-Commerce/Startups,Media/Publishing/Entertainment/Animation,Personal Care / Beauty,Wellness/Fitness/Sports
Education
B.A-Communication, B.A-English, B.B.A-Management, M.A -Communication, M.A -English, MBA -Advertising/Mass communication, MBA -International Business, MBA -Marketing
Experience Required
1 - 10 Yrs
Salary
1 - 1.5 Lakhs
Key Skills Required
analytics, advertising, online advertising, administrative assistants, market analysis, marketing research, email marketing, online marketing, digital marketing, social media marketing, english, communication skills
Other Skills Required
Languages
English
Job Description
Social Media SpecialistJob DescriptionPosition Title: Social Media Specialist
Job Classification: Full Time – Flex Time, Work from Home
Department: Marketing
Reports To: Sr. Manager of MarketingPURPOSE OF POSITIONThe Social Media Specialist will be responsible for executing social media strategies that engage the company’s consumers, acquire new consumers, bringing them closer to our brand and our products they love. The Social Media Specialist will in particular focus on our influencer programs, establishing the company’s relationship with influencers in the beauty, fitness and healthy lifestyle space. The individual will own day-to-day management of all influencer social media platforms, including assessing various platforms, providing recommendations on new emerging platforms, planning, scheduling, working with influencers to post content on the company’s products, and analysing all social influencer content across the platforms and influencer performance.Social Media Specia... See More
Job Classification: Full Time – Flex Time, Work from Home
Department: Marketing
Reports To: Sr. Manager of MarketingPURPOSE OF POSITIONThe Social Media Specialist will be responsible for executing social media strategies that engage the company’s consumers, acquire new consumers, bringing them closer to our brand and our products they love. The Social Media Specialist will in particular focus on our influencer programs, establishing the company’s relationship with influencers in the beauty, fitness and healthy lifestyle space. The individual will own day-to-day management of all influencer social media platforms, including assessing various platforms, providing recommendations on new emerging platforms, planning, scheduling, working with influencers to post content on the company’s products, and analysing all social influencer content across the platforms and influencer performance.Social Media Specia... See More
Social Media SpecialistJob DescriptionPosition Title: Social Media Specialist
Job Classification: Full Time – Flex Time, Work from Home
Department: Marketing
Reports To: Sr. Manager of MarketingPURPOSE OF POSITIONThe Social Media Specialist will be responsible for executing social media strategies that engage the company’s consumers, acquire new consumers, bringing them closer to our brand and our products they love. The Social Media Specialist will in particular focus on our influencer programs, establishing the company’s relationship with influencers in the beauty, fitness and healthy lifestyle space. The individual will own day-to-day management of all influencer social media platforms, including assessing various platforms, providing recommendations on new emerging platforms, planning, scheduling, working with influencers to post content on the company’s products, and analysing all social influencer content across the platforms and influencer performance.Social Media Specialist will also be responsible for proactive media, blogger and influencer outreach to drive brand awareness, amplify exposure for new product launches/line extensions, as well as entrepreneur and thought leadership profile opportunities. Furthermore, Social Media Specialist will be responsible with identifying strategic influencer and online media partnership opportunities and product seeding to gain brand exposure in print and digital platforms.ESSENTIAL RESPONSIBILITIES❖ Manage the day-to-day execution of social media influencer strategy, including scheduling, posting, and community managing on YouTube, Pinterest, Facebook, Twitter, Instagram, and other social platforms, strong knowledge of Instagram marketing preferred.❖ Build and oversee the influencer database and content calendar to determine appropriate timeline for posting, engaging and optimizing content specific to each platform, influencer, and new products being launched by the company.❖ Act as community manager across all platforms, promoting positive brand conversation and engagement and addressing complaints per consumer care protocol❖ Promote content through social influencer promotion and advertising, monitoring monthly budgeting, influencer performance metrics against ROI❖ Continually evolve influencer social media strategy to align with broader integrated marketing campaigns and goals, adapting to brand objectives and changing market conditions❖ Work with marketing team to deliver weekly, monthly and quarterly analytical reports to wider team❖ Collaborate with influencers and digital content producers to develop and deliver best-in-class digital content including, but not limited to, images, videos, GIFs and more❖ Help develop social media influencer campaigns for new product launches and other marketing initiatives❖ Keep finger on the pulse of social trends, consumer and beauty trends, new platform features and best practices, and provide channel and community insights with actionable next steps on an ongoing basis❖ Develop deep understanding and ownership of brand voice and knowledge❖ Moderate the collection, curation and integration of user-generated content on social media and the e-commerce websiteKNOWLEDGE & COMPETENCIES❖ Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.❖ Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.❖ Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.❖ Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.❖ Above average written, oral, and email communications skills in professional business English.❖ Strong attention to detail, diligence, and perfectionist approach to work quality and output.❖ Time Management — Managing one's own time and the time of others.REQUIRED EDUCATION AND EXPERIENCE❖ Bachelor's Degree in Business, Marketing, Communication or relevant field preferred❖ Minimum 3+ years of social media and online experience❖ Social analytics experiencePREFERRED EDUCATION AND EXPERIENCE❖ Experience working at major, high-traffic websites or managing large social/digital channels is preferred❖ Experience in the beauty, fashion, retail industry or consumer facing brands preferredADDITIONAL ELIGIBILITY QUALIFICATIONS❖ Deep understanding of and passion for ever-evolving social media landscape (including, but not limited to, Facebook, Instagram, Twitter and Pinterest)❖ Strong understanding of social media, influencer, analytics and listening platforms❖ Excellent copywriter with the proven ability to be concise, yet impactful in brand voice❖ Quick learner, logical thinker and team player❖ Desire to work in a fast-paced, high-growth work environment, adapting to continually changing priorities and ambitious project timeframes❖ Passionate about beauty and fashion, creative and willing to take risks to develop unique product concepts/ideas to positively expose our brand and create greater visibility to set us apart from competitors❖ Strong interpersonal skills, ability to develop relationships and communicate with all levels of management❖ Highly organized, project and calendar driven, with the ability to handle many competing priorities❖ Proactive approach to anticipate issues and provide solutions❖ Ability to take occasional client and business calls in the morning between 8am-12pm and 7pm-11pm, about 4-8 per month.❖ Impeccable communication skills, both verbal and written with a high level of creativity and attention to detailWe offer a flex time working schedule, work from home option, and ability to set your own work schedule.To apply please respond to this posting and we will follow up within 2-3 days.WORK ENVIRONMENT❖ This job operates in a remote office environment with Smart-Casual Dress Code in effect. This role routinely uses standard office equipment such as computers, mobile devices, office and business software, and phones.EXPECTED HOURS OF WORK❖ Days and hours of work are generally Monday through Friday 9 a.m. to 6.p.m with an hour for lunch. Hours may differ due to client locations. Remote work will be required and the associate is expected to maintain their offsite schedule and work deadlines.OTHER DUTIES❖ Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.This job description contains essential responsibilities of work that will be performed in positions allocated to this classification. It is not required that any position perform all the duties listed, so long as primary responsibilities are consistent with the work as described. Roles and responsibilities can often be expanded to accommodate changing business conditions and goals, as well as to tap into the skills and talents of the individuals in the company. Accordingly, associates may be asked to perform duties that are outside the specific functions that are listed. See Less
Job Classification: Full Time – Flex Time, Work from Home
Department: Marketing
Reports To: Sr. Manager of MarketingPURPOSE OF POSITIONThe Social Media Specialist will be responsible for executing social media strategies that engage the company’s consumers, acquire new consumers, bringing them closer to our brand and our products they love. The Social Media Specialist will in particular focus on our influencer programs, establishing the company’s relationship with influencers in the beauty, fitness and healthy lifestyle space. The individual will own day-to-day management of all influencer social media platforms, including assessing various platforms, providing recommendations on new emerging platforms, planning, scheduling, working with influencers to post content on the company’s products, and analysing all social influencer content across the platforms and influencer performance.Social Media Specialist will also be responsible for proactive media, blogger and influencer outreach to drive brand awareness, amplify exposure for new product launches/line extensions, as well as entrepreneur and thought leadership profile opportunities. Furthermore, Social Media Specialist will be responsible with identifying strategic influencer and online media partnership opportunities and product seeding to gain brand exposure in print and digital platforms.ESSENTIAL RESPONSIBILITIES❖ Manage the day-to-day execution of social media influencer strategy, including scheduling, posting, and community managing on YouTube, Pinterest, Facebook, Twitter, Instagram, and other social platforms, strong knowledge of Instagram marketing preferred.❖ Build and oversee the influencer database and content calendar to determine appropriate timeline for posting, engaging and optimizing content specific to each platform, influencer, and new products being launched by the company.❖ Act as community manager across all platforms, promoting positive brand conversation and engagement and addressing complaints per consumer care protocol❖ Promote content through social influencer promotion and advertising, monitoring monthly budgeting, influencer performance metrics against ROI❖ Continually evolve influencer social media strategy to align with broader integrated marketing campaigns and goals, adapting to brand objectives and changing market conditions❖ Work with marketing team to deliver weekly, monthly and quarterly analytical reports to wider team❖ Collaborate with influencers and digital content producers to develop and deliver best-in-class digital content including, but not limited to, images, videos, GIFs and more❖ Help develop social media influencer campaigns for new product launches and other marketing initiatives❖ Keep finger on the pulse of social trends, consumer and beauty trends, new platform features and best practices, and provide channel and community insights with actionable next steps on an ongoing basis❖ Develop deep understanding and ownership of brand voice and knowledge❖ Moderate the collection, curation and integration of user-generated content on social media and the e-commerce websiteKNOWLEDGE & COMPETENCIES❖ Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.❖ Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.❖ Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.❖ Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.❖ Above average written, oral, and email communications skills in professional business English.❖ Strong attention to detail, diligence, and perfectionist approach to work quality and output.❖ Time Management — Managing one's own time and the time of others.REQUIRED EDUCATION AND EXPERIENCE❖ Bachelor's Degree in Business, Marketing, Communication or relevant field preferred❖ Minimum 3+ years of social media and online experience❖ Social analytics experiencePREFERRED EDUCATION AND EXPERIENCE❖ Experience working at major, high-traffic websites or managing large social/digital channels is preferred❖ Experience in the beauty, fashion, retail industry or consumer facing brands preferredADDITIONAL ELIGIBILITY QUALIFICATIONS❖ Deep understanding of and passion for ever-evolving social media landscape (including, but not limited to, Facebook, Instagram, Twitter and Pinterest)❖ Strong understanding of social media, influencer, analytics and listening platforms❖ Excellent copywriter with the proven ability to be concise, yet impactful in brand voice❖ Quick learner, logical thinker and team player❖ Desire to work in a fast-paced, high-growth work environment, adapting to continually changing priorities and ambitious project timeframes❖ Passionate about beauty and fashion, creative and willing to take risks to develop unique product concepts/ideas to positively expose our brand and create greater visibility to set us apart from competitors❖ Strong interpersonal skills, ability to develop relationships and communicate with all levels of management❖ Highly organized, project and calendar driven, with the ability to handle many competing priorities❖ Proactive approach to anticipate issues and provide solutions❖ Ability to take occasional client and business calls in the morning between 8am-12pm and 7pm-11pm, about 4-8 per month.❖ Impeccable communication skills, both verbal and written with a high level of creativity and attention to detailWe offer a flex time working schedule, work from home option, and ability to set your own work schedule.To apply please respond to this posting and we will follow up within 2-3 days.WORK ENVIRONMENT❖ This job operates in a remote office environment with Smart-Casual Dress Code in effect. This role routinely uses standard office equipment such as computers, mobile devices, office and business software, and phones.EXPECTED HOURS OF WORK❖ Days and hours of work are generally Monday through Friday 9 a.m. to 6.p.m with an hour for lunch. Hours may differ due to client locations. Remote work will be required and the associate is expected to maintain their offsite schedule and work deadlines.OTHER DUTIES❖ Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.This job description contains essential responsibilities of work that will be performed in positions allocated to this classification. It is not required that any position perform all the duties listed, so long as primary responsibilities are consistent with the work as described. Roles and responsibilities can often be expanded to accommodate changing business conditions and goals, as well as to tap into the skills and talents of the individuals in the company. Accordingly, associates may be asked to perform duties that are outside the specific functions that are listed. See Less
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