Regional Marketing Manager - Freelancing\Consultant
Regional Marketing Manager - Freelancing\Consultant
Bangalore
1 year ago
109 Applied
JOB ID:41781
Job Type
Full Time
Freelance
Industry
FMCG/Food/Consumer Durables
Education
Not Specified
Experience Required
6 - 7 Yrs
Key Skills Required
problem structuring and analysis, analytical skills, communication skills, teamwork, market analysis
Other Skills Required
Job Description
- Problem Structuring and analysis
- Analytic Skills
- Communication
- Teamwork
- Initiative
- Commitment
To prepare and execute region plans for brands, craft marketing strategy and prepare a comprehensive innovation calendar customised to regional requirement, of size and scale,
To develop competitive marketing mix. additionally perform Market research and analysis.PRINCIPAL RESPONSIBILITIESTarget Achievement:• To have a strong innovation pipeline aligned to regional needs and requirement
• To craft regional brand plans to facilitate achievement of topline and bottomline targetsAgency Management• To engage with local advertising and media agencies fordeveloping creative wo... See More
- Problem Structuring and analysis
- Analytic Skills
- Communication
- Teamwork
- Initiative
- Commitment
To prepare and execute region plans for brands, craft marketing strategy and prepare a comprehensive innovation calendar customised to regional requirement, of size and scale,
To develop competitive marketing mix. additionally perform Market research and analysis.PRINCIPAL RESPONSIBILITIESTarget Achievement:• To have a strong innovation pipeline aligned to regional needs and requirement
• To craft regional brand plans to facilitate achievement of topline and bottomline targetsAgency Management• To engage with local advertising and media agencies fordeveloping creative work , and craft regional media plans
• To ensure optimal utilization of resources of Market research agencies, local Advertising agencies and local Media Agencies.Market Research• To identify research needs aligned to regional requirements, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.Marketing Analysis• To do Competition / consumer, Media and Profitability tracking within the region.Development of Marketing and Brand Strategy• To formulate long term and short term strategy objectives for the region and prepare incremental plans for marketing and brand building and to execute those plans.Development of marketing mix elements• To ensure development and implementation of regional marketing mix elements in line with Business/ Marketing Plans.The elements would include:
- Communication Strategy (including advertising)
- Promotional Plan (Consumer Promo, Trade Promo,
- Merchandising and other visibility initiatives)
- Media Planning
- Packaging
- Pricing Decisions
- Product Development
developing creative work , and craft regional media plans
• To ensure optimal utilization of resources of Market research
agencies, local Advertising agencies and local Media Agencies. See Less
HerKey (formerly JobsForHer) founded by Neha Bagaria, is India’s career engagement platform that unlocks opportunities, learning, and communities for women in India by connecting them with career champions.
HerKey currently services over 3.5 million women and plans to scale to power 30 million women's careers in India. With over 10,000 companies on the platform, HerKey invites more companies to join and use the platform to engage with women candidates in their entire career lifecycle, from recruitment to retention to promotion.
HerKey seeks to be the dependable companion for every woman on her career journey, enabling her growth, opening up opportunities, creating meaningful engagement, and facilitating her career journey—onwards & upwards.
... See More
HerKey (formerly JobsForHer) founded by Neha Bagaria, is India’s career engagement platform that unlocks opportunities, learning, and communities for women in India by connecting them with career champions.
HerKey currently services over 3.5 million women and plans to scale to power 30 million women's careers in India. With over 10,000 companies on the platform, HerKey invites more companies to join and use the platform to engage with women candidates in their entire career lifecycle, from recruitment to retention to promotion.
HerKey seeks to be the dependable companion for every woman on her career journey, enabling her growth, opening up opportunities, creating meaningful engagement, and facilitating her career journey—onwards & upwards.
