Job id : 41781
Regional Marketing Manager - Freelancing\Consultant
Client of JobsForHer
  Bangalore
   Client of JobsForHer        Bangalore
  3 hours ago      106 Applied
Job details

Job Type

  Full Time

  Freelance

Industry

FMCG/Food/Consumer Durables

Education

Not Specified

Experience Required

  6 - 7 Yrs

Skills Required

   problem structuring and analysis,analytical skills,communication skills,teamwork,market analysis

Job Description

Essential: MBA in marketing from an institute of repute

Experience

Minimum 6-7 years of relevant experience. Experience of working in industries related to FMCG, Ayurvedic, Natural, Herbal space would be desirable (not essential). A person with regional language /cultural background would be preferable.

Other Requirements

  • Problem Structuring and analysis
  • Analytic Skills
  • Communication
  • Teamwork
  • Initiative
  • Commitment

Job Summary
To prepare and execute region plans for brands, craft marketing strategy and prepare a comprehensive innovation calendar customised to regional requirement, of size and scale,
To develop competitive marketing mix. additionally perform Market research and analysis.

PRINCIPAL RESPONSIBILITIES

Target Achievement:

• To have a strong innovation pipeline aligned to regional needs and requirement
• To craft regional brand plans to facilitate achievement of topline and bottomline targets

Agency Management

• To engage with local advertising and media agencies fordeveloping creative work , and craft regional media plans
• To ensure optimal utilization of resources of Market research agencies, local Advertising agencies and local Media Agencies.

Market Research

• To identify research needs aligned to regional requirements, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis

• To do Competition / consumer, Media and Profitability tracking within the region.

Development of Marketing and Brand Strategy

• To formulate long term and short term strategy objectives for the region and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements

• To ensure development and implementation of regional marketing mix elements in line with Business/ Marketing Plans.

The elements would include:

  • Communication Strategy (including advertising)
  • Promotional Plan (Consumer Promo, Trade Promo,
  • Merchandising and other visibility initiatives)
  • Media Planning
  • Packaging
  • Pricing Decisions
  • Product Development


developing creative work , and craft regional media plans
• To ensure optimal utilization of resources of Market research
agencies, local Advertising agencies and local Media Agencies.