Job id : 42668

Manager- Digital Marketing

Manager- Digital Marketing

   JobsForHer        Bangalore
  4 weeks ago      49 Applied
Job details

Job Type

  Full Time

Functional Area

Marketing/Advertising/MR/Media Planning




Not Specified

Experience Required

  3 - 5 Yrs

Skills Required

   social media marketing,digital marketing,ppc

Job Description

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Primary goal will be to optimize paid campaigns and focus on scaling up organic campaigns for JobsForHer.

Roles and Responsibilities

Launch and optimize various PPC campaigns – Facebook, Insta, Google Ads etc.
Participate in forming effective paid search strategies
Plan and Execute Organic or Any Activities/Campaigns to Drive Registration and relevant Applications
Maintaining our social media presence – Focus on Paid and Organic
Set up an App Store Optimization (ASO) strategy to optimize and improve conversion
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Collaborate with internal teams to create landing pages and optimize user experience
Brainstorm new and creative growth strategies

Skills & Qualification

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
Solid knowledge of analytics and tracking tools (Google Analytics, DataStudio, TagManager etc.)
Deep interest in ASO, including knowledge of app store algorithms, optimization methods and effective strategies for growing app installs
Experience in optimizing landing pages and user funnels
Knowledge of HTML & CSS will be preferred
Experience: 3+ Years
Bachelor’s or master’s degree in marketing or a related field