Job id : 41299

Digital Strategy Email Analyst

Client of

HerKey (formerly JobsForHer)

Bangalore / Bengaluru

Client of HerKey (formerly JobsForHer)

Bangalore / Bengaluru

2 years ago

71 Applied

JOB ID:41299

Job details

Job Type

Full Time

Returnee Program

Functional Area

Digital Marketing/SEM/SEO

Industry

Banking/Financial Services/Insurance

Education

Not Specified

Experience Required

2 - 5 Yrs

Key Skills Required

Email Marketing, HTML, Adobe Campaign Tool, Email Marketing Development, Campaign Deployment, A/B Testing, Adobe Dreamweaver, Email Analytics & Metrics, JIRA

Other Skills Required

Job Details
Job Description
About Company

Job Description

The IMD Communications Group is responsible for the strategic, global management of the IMD brand. We help develop and drive the division’s global marketing efforts through print and digital media as well as industry-leading events and coordinated worldwide campaigns. We seek to maximize the impact of the Division’s content by engaging early in the development of product and thematic initiatives, balancing short-term product needs with long-term strategic goals. We optimize efficiency in production and resource allocation with firmwide technology and outsourcing, balancing standardization with customization while protecting the brand. With an ongoing commitment to innovation, we capitalize on new R&D in digital and design with insight gained from leaders inside and outside of financial services.Role overview The Digital Strategy Email Analyst is responsible for development, distribution and reporting of emails delivered via the Adobe Campaign platform to the division’s clients and prospects. This professional will work closely with other team members and integrated marketers to develop email campaigns.Principal Tasks:• Work with other team members including the content strategist, integrated marketers and design to create emails using templates available within the Adobe Experience Manager platform and/or by writing HTML using Dreamweaver.• Use Adobe Campaign to setup and deploy email campaigns – utilize Campaign Manager to setup queries to pull recipients dynamically from the CRM or via an ad-hoc excel list, utilize existing or create new workflow for the email delivery, generate proofs and obtain required approvals, approve emails for delivery, analyses results and report key findings to stakeholders.• Recommend and implement A/B tests for emails to improve engagement.• Recommend and implement solutions to automate multi-step campaigns utilizing Campaign features for drip and trigger campaigns.• Implement personalization and customized mailings using CRM data and user behaviours.• Liaise regularly with Digital Technology team members leading Adobe Campaign development on any issues and enhancements required.• Work with integrated marketers on maintenance of opt-outs for mailings.• Monitor trends in email marketing; utilize research and metrics to recommend improvements to our email marketing strategy.• Work with global team to ensure best practices are implemented and shared.Experience / Skills / Systems Requirements:• 1-3 years of digital team experience• Experience executing email marketing campaigns via Adobe Campaign or similar campaign tool• Experience developing and troubleshooting HTML files• Experience conducting A/B testing for emails• Knowledge of defining and setting up multi-step campaigns including trigger and drip campaigns• Strong analytical skills with experience analyzing campaign reporting to identify potential areas for improvements/optimizations• Experience with Microsoft Excel• The candidate expected to work between 2pm – 11pm IST• Experience in the use of CMS tools (experience with AEM is a plus)• Experience with project management systems (experience with JIRA is a plus)• Familiarity with different technologies and the ability to learn new systems quickly and effectively• Ability to multi-task while working under pressure and overcome obstacles• Team oriented; able to interact effectively with all levels• Excellent client service skills, understanding of how to build strong relationships with internal clientsCareer break : 1.5 till 4 yrs. See Less

About Company

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HerKey (formerly JobsForHer) founded by Neha Bagaria, is India’s career engagement platform that unlocks opportunities, learning, and communities for women in India by connecting them with career champions.

HerKey currently services over 3.5 million women and plans to scale to power 30 million women's careers in India. With over 10,000 companies on the platform, HerKey invites more companies to join and use the platform to engage with women candidates in their entire career lifecycle, from recruitment to retention to promotion.

HerKey seeks to be the dependable companion for every woman on her career journey, enabling her growth, opening up opportunities, creating meaningful engagement, and facilitating her career journey—onwards & upwards.