Digital Marketing Specialist
Digital Marketing Specialist
Mumbai
2 years ago
81 Applied
JOB ID:42531
Job Type
Full Time
Returnee Program
Functional Area
Digital Marketing/SEM/SEO
Industry
Medical/Healthcare/Hospital
Education
Not Specified
Experience Required
8 - 12 Yrs
Key Skills Required
agile methodologies, brand management, analytics, digital marketing
Other Skills Required
Job Description
- Agile User Requirements: Works with business partners to identify/document/translate requirements for IT sprint cycles and in a consumable format and terminology for developers (includes user stories, acceptance criteria, wireframes…etc). Explains to the business how requirements may be implemented from a functional standpoint.
- Roadmap Generation: Develops a future data roadmap for systems or capability areas within their area of responsibility.
- Agile User Requirements: Works with business partners to identify/document/translate requirements for IT sprint cycles and in a consumable format and terminology for developers (includes user stories, acceptance criteria, wireframes…etc). Explains to the business how requirements may be implemented from a functional standpoint.
- Roadmap Generation: Develops a future data roadmap for systems or capability areas within their area of responsibility. Works with agencies, social platforms & understands an IT system or systems that the business partner group uses, maps out business processes to serve as reference for development and IT support. Ability to represent/map needs of clusters within scope of responsibility and represent any country-specific unique needs (ex. driven by local regulations).
- New Capability & Data Partnerships with eTailers
- Working knowledge of POS data from eCommerce Retailers
- Applies compliance requirements within scope of responsibility, provides documentation and participates in compliance activities as required.
- Program Oversight: Report on the progress of workstreams within scope of responsibility.
- Works with finance, procurement and associated functions in budget forecasting and actuals management
- Be responsible for PII compliance across brands
Job Expectations –
- Candidate with a minimum of 8+ years of relevant IT experience OR 8+ years with advanced/master’s degree or equivalent is required.
- Has current knowledge of industry and business process trends related to Digital Marketing.
- Has domain knowledge of Marketing Function and experience developing/configuring IT solutions for key processes within Digital Marketing.
- Experience with Agile methodologies, including user story creation, backlog prioritization, coordination with scrum teams and UAT is required.
- Quickly learns business and complex processes, along with ability to understand and work across multiple business domains in support of projects.
- Strong communication and critical thinking skills.
- Ability to partner with development teams.
- Experience implementing Web Sites, digital marketing campaigns, social marketing campaigns, advanced analytics, eCommerce, digital asset management
- Experience working with cross-regional/global IT and Cross-Functional Teams
- Must have excellent communication skills (written and oral).
- Must be skilled in building strong cross-functional partnerships.
- Experience with leading multi-company teams and global efforts are preferred.
- Demonstrated ability for a rapid understanding of business processes, and their technology implications.
- Knowledge of enterprise architecture and development methodologies preferred
- Proven experience in best practices in: Digital Marketing (Web, Digital Asset Management), eDetailing, Demand Forecasting, Brand Management, Product Pricing, Channel Management, Marketing Innovation and Marketing Insights/Analytics is preferred.
Johnson & Johnson established its roots in India in 1947. Ever since, the company has been offering innovative products and services to the people across three business verticals- Consumer, Pharmaceuticals and Medical devices; and has produced iconic brands such as Johnson's Baby, Aveeno, Clean & Clear, Neutrogena, Band-Aid, Listerine and Stayfree.
We are committed to caring for both - our consumers and our employees. We strive to make diversity and inclusion our way of doing business. With 8 offices in India, our team members come from various backgrounds, beliefs, cultures and ethnicities. We believe that a diverse and inclusive workplace creates a deep sense of belonging where people are valued and ideas are heard, leading to a nurturing and progressive culture at the workplace. Whether recent graduates or experienced professionals, we at Johnson & Johnson India, present opportunities that help you develop as leaders, enjoy flexible career moves, and work on inte
... See MoreJohnson & Johnson established its roots in India in 1947. Ever since, the company has been offering innovative products and services to the people across three business verticals- Consumer, Pharmaceuticals and Medical devices; and has produced iconic brands such as Johnson's Baby, Aveeno, Clean & Clear, Neutrogena, Band-Aid, Listerine and Stayfree.
We are committed to caring for both - our consumers and our employees. We strive to make diversity and inclusion our way of doing business. With 8 offices in India, our team members come from various backgrounds, beliefs, cultures and ethnicities. We believe that a diverse and inclusive workplace creates a deep sense of belonging where people are valued and ideas are heard, leading to a nurturing and progressive culture at the workplace. Whether recent graduates or experienced professionals, we at Johnson & Johnson India, present opportunities that help you develop as leaders, enjoy flexible career moves, and work on international teams in a wide variety of functional and operational roles.
Join us to drive your career forward, with a shared vision for caring for the communities we serve and to create a better, healthier world. See Less
