About Event

Workshop alert - Deconstructing Content Marketing 2.0

Special discount for all the JFH users only use Discount code "JFHDISC3N" to avail the discount.

To register click here 

After concluding a very successful and far reaching first series of DMAi Content Marketing Council Masterclass in Delhi, Mumbai and Bangalore, DMAi is introducting their series of Deconstructing Content Marketing Masterclass 2.0 on "The Art of Visual Storytelling" in the tricity

What is Content Masterclass 2.0?

The impact of invasive advertising is diminishing day by day. Research has shown that consumers are far more likely to trust and be influenced by useful and engaging marketing that

adds value to their buying journey rather than by an overt branded pitch.

Dates:

1.Bangalore - 23rd Nov, 2016 @ LinkedIn Office                  

2. Mumbai - 29th Nov, 2016 @ LinkedIn Office

3. Delhi - 14th Dec, 2016 @ LinkedIn Office

Session flow

- Introduction : Why Visual content? Examples from around the world & Statistics on visual content working better.

- Buyer Involvement-Sales Channel matrix :-  Learn about the consumer decision journey with illustrations on what consumers need at various stages.

- What kind of visual medium on what channel ? Top tips on how to make visual content more attractive, relevant and engaging.

- Maximizing Mediums : - Hard-core practical stuff to do/ not do, and how to measure effectiveness vs objectives.

- Exercise: Hand on group exercises to create visual content plan.

Eminent Speakers 

• L K Gupta, CMO, CarDekho.com
• Namrita Mahindroo, Senior General Manager, Mahindra Group
• Expert Speakers from GPJ, Ogilvy, FrogIdeas, Yellowseed

● “Content Masterclass 2.0” is your window of exploring how to use content for creating customer trust, brand equity and engage customers for conversion.

● This 4-hour session will focus on how marketing can influence consumers specifically using visual or audio-visual content.

● The Masterclass is a mix of classroom training with practical examples and quick self-work modules that will help you crystallize your strategy and implementation of visual content marketing.

Who should attend?

● Marketing team leaders 

● Individual contributors who work in B2B or B2C companies

● Digital Marketing professionals as well as

● Offline Marketers

● Mid-to- Junior contributors at agencies

What will you take away after attending Masterclass 2.0

● You will learn how to create a content marketing strategy for visual storytelling based on your target consumers’ buying journey for your product/services

● You will get a comprehensive framework of how to pick types and forms of content for creating impact with your target groups

● You will understand decision-making regarding when and how to use visual content and how to activate them on different online platforms, and how to measure ROI

● You will get in-depth understanding of how to integrate visual content with other consumer outreach programmes

To register click here 

A special discount for all the JFH users only use Discount code "JFHDISC3N" to avail the discount.